Thought I would share some photos of an exciting project that my team at Levy had a great time with, that being re-concepting the exterior of the Retail Store at Chicago’s United Center. The main objective was to create signage and fixtures that would allow for the store to essentially “flip” between being Blackhawks or Bulls-specific on any given night. A big challenge that I feel we hit square on the head! Also huge props to designer AJ Goehle as well for helping to see this one through!